Nendo 10:10 Buckle Watch

MoMA Exclusive: Japan’s Nendo Studios have reimagined the wristwatch with a sartorial flourish. Mimicking a waist belt, the Nendo 10:10 Buckle Watch features a single long leather strap at the 6 o’clock position that loops around a buckle at the top of the face creating a distinctive belted look. The strap is wide enough to ensure the loops stay tight to it, to avoid slipping off. Three-dimensional hours markers add a distinctive flair to this unisex watch’s face. The Nendo 10:10 Buckle Watch has a 38mm stainless steel case and a 8.25l x .75"w strap.

Oki Sato, the designer who founded Nendo Studio, has work that's been featured in several MoMA exhibitions, including Action! Design over Time (2010-11) and Design and the Elastic Mind (2008). His Cabbage Chair, a 2007 design challenge from fashion designer Issey Miyake, is an object in the Museum's collection.